Starting a business while still employed can feel overwhelming—especially when you think you need a website, an online store, and complex tools just to begin.
But here’s the truth: you can start selling today with two tools you probably already use—WhatsApp and Instagram.
This article shows you how to turn these free platforms into a powerful sales channel—without needing a website or tech experience.
Step 1: Define Your Offer Clearly
Before using any platform, you need a clear and simple offer.
Answer these questions:
- What problem do I solve?
- Who is my ideal client?
- What am I offering? (Service, product, info)
- What’s the result or transformation?
- How much does it cost?
📌 Example:
“I help busy moms plan healthy meals with weekly customized menus—delivered every Sunday via WhatsApp.”
Clarity sells—even more than a website.
Step 2: Turn Your Instagram Profile Into a Sales Page
Your bio and posts should do three things:
- Explain what you do
- Show how you help
- Guide people to take action (via WhatsApp)
💡 Instagram Bio Example:
I help introverts speak with confidence 💬
🎯 1:1 coaching | Online sessions
📲 DM or WhatsApp to book!
Use Linktree or WhatsApp’s “Click to Chat” link in your bio.
Step 3: Use Content to Build Trust
Create posts that:
- Educate (tips, myths, how-tos)
- Relate (share your journey, struggles, and small wins)
- Show proof (screenshots, testimonials, client feedback)
- Prompt action (invites to book, test, buy)
📌 You don’t need to post daily—3x a week with intention is enough.
Step 4: Turn WhatsApp Into Your Sales Hub
WhatsApp isn’t just for chatting—it can be a full sales system.
Set up a Business Profile:
- Add your photo or logo
- Write a clear business description
- Include hours of operation
- Link to your payment method or catalog
Use quick replies:
Save answers for common questions like:
- How does it work?
- What’s included?
- How do I pay?
Create labels to organize:
- New leads
- Interested
- Paid
- Delivered
- Follow-up later
Step 5: Sell Through Conversation
Use DMs and WhatsApp to start conversations—not just broadcast promotions.
✅ Ask questions
✅ Listen to problems
✅ Offer simple solutions
✅ Give a clear next step (e.g. “I can send you a PDF with all the details!”)
People don’t want to be sold—they want to be helped.
Step 6: Share Social Proof Often
People trust people.
Share:
- Screenshots from happy clients
- Photos of results (with permission)
- Testimonials in Stories
- Feedback in Highlights
💡 Add a “Feedback” or “Results” highlight to your Instagram profile.
Step 7: Offer a Simple Way to Pay
You don’t need a checkout page.
Use:
- Pix (Brazil)
- Mercado Pago
- PayPal
- Bank transfer
- Stripe (for international clients)
Send confirmation via WhatsApp and include next steps.
Step 8: Follow Up Without Being Pushy
Many people don’t buy right away.
✅ After 2–3 days:
“Hi! Just checking in—are you still interested in [solution]?”
✅ One week later:
“Still here if you have questions or need more details 😊”
Consistency + kindness = conversions.
Final Thoughts: Simplicity Sells
You don’t need a website to start making money.
✅ Use Instagram to attract and educate
✅ Use WhatsApp to build connection and close sales
✅ Stay human, helpful, and clear
Start with the tools you have. The website can come later—your business starts now.
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