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One of the biggest myths new entrepreneurs believe is that they need to officially register their business before they start anything. While registering your business is important at the right time, waiting for that moment can stop you from ever beginning. The truth is: you don’t need a CNPJ, LLC, or any formal registration to…
Comparison is one of the fastest ways to kill your confidence—especially when you’re just starting your business while still working a full-time job. One scroll through Instagram or LinkedIn can make you feel like you’re not doing enough, not growing fast enough, or not good enough. If you’ve ever felt discouraged by watching others succeed…
Balancing a full-time job and building a business on the side can be exciting—but also exhausting. If you’re not careful, the pressure to “do it all” can lead to burnout, frustration, and even giving up. This article will show you how to protect your energy, work sustainably, and build your dream without sacrificing your health…
If you’re introverted, the idea of starting a business can feel overwhelming. Networking events, constant visibility, being “on” all the time—it can seem like entrepreneurship is designed for extroverts. But here’s the truth: introverts can build successful businesses—not by pretending to be someone they’re not, but by leaning into their strengths. This article is a…
Every entrepreneur hits a wall. You might feel tired, discouraged, or uncertain. Maybe no one bought your offer. Maybe your posts are getting little response. Maybe you’re comparing yourself to people further ahead. Whatever the reason, if you’re feeling like giving up—this article is for you. Let’s talk about how to keep building your business…
When you’re building a business—especially while still working full-time—it can feel awkward to talk about it online. You might worry people will judge you, think you’re “too salesy,” or feel like you’re pretending to be someone you’re not. But here’s the truth: you can promote your business online in a way that feels natural, honest,…
Starting a business is exciting. Staying consistent with it—while managing your full-time job, personal life, and limited energy—is the real challenge. The truth is, consistency is what separates people who dream of having a business from those who actually build one. In this article, you’ll learn how to stay consistent with your business even when…
Leaving the structure and stability of a CLT (formal employment contract in Brazil) to become a full-time entrepreneur is a major life shift. It’s exciting—but if done without preparation, it can also be stressful and overwhelming. The good news? You can make this transition smoothly, with strategy, emotional balance, and financial security. This article will…
You’ve been thinking about starting a business. Maybe you’ve already taken a few steps. But one question keeps coming up: “Am I really ready for this?” The truth? No one feels 100% ready. But there are signs that show you’re more prepared than you think. In this article, we’ll explore the mindset, habits, and actions…
Leaving the security of a steady paycheck to step into the uncertainty of entrepreneurship is not just a career move—it’s an emotional transformation. If you’re currently employed and planning to build your own business, it’s crucial to prepare your mindset and emotions, not just your business plan. In this article, you’ll learn how to navigate…