If you want to earn money on the side but don’t have time to take on clients or schedule live sessions, creating a digital product can be the perfect solution. It allows you to work at your own pace, sell passively, and grow without trading time for money.
In this article, you’ll learn how to create and sell your first digital product while still working full-time—even if you have limited time and no design experience.
What Is a Digital Product?
A digital product is something you create once and sell multiple times in a digital format.
Examples include:
- E-books or guides
- Notion templates
- Excel spreadsheets
- Online courses or workshops
- Design assets
- Printables (planners, journals, trackers)
- Audio files (meditations, affirmations)
- Toolkits or swipe files
You don’t need to be a tech expert—you just need to know how to help someone with a problem.
Step 1: Choose a Problem to Solve
Before choosing the format, ask:
- What does your audience struggle with?
- What would save them time, stress, or confusion?
- What do people often ask you for help with?
Great digital products solve problems that people:
✅ Are aware they have
✅ Are actively trying to solve
✅ Would pay to make easier
Step 2: Pick a Simple Product Type
Start with something fast and easy to build—like:
- A checklist to complete a task
- A template to speed up a process
- A guide or mini e-book (5–10 pages)
- A Notion system for organization
- A set of Canva templates for content creation
Choose a format that you can create using free tools and skills you already have.
Step 3: Build in Small, Focused Sessions
Use your evenings or weekends to create in short blocks:
- Day 1: Outline your content or template
- Day 2: Draft or design the first version
- Day 3: Polish and test
- Day 4: Set up delivery and payment method
You don’t need a perfect product—you need one that’s good enough to help someone.
Step 4: Use Free Tools to Create and Deliver
Tools to use:
- Canva: Design guides, e-books, and templates
- Notion: Build templates or create a landing page
- Google Docs: Write your content
- Gumroad or Hotmart: Sell and deliver your product
- Pix or PayPal: Accept payments easily
No website needed!
Step 5: Price It Accessibly (at First)
Start with a low-ticket price to attract early customers and get feedback.
Examples:
- R$19 to R$49 for checklists, guides, and templates
- R$99+ for mini-courses or bundles
- Free for lead magnets to grow your audience
You can always increase the price as you improve the product or get testimonials.
Step 6: Promote Using the Platforms You Already Use
Start with:
- Instagram (Reels, carousels, Stories)
- LinkedIn (for professional tools)
- WhatsApp (close friends and groups)
- Niche Telegram or Facebook groups
- Your email list (if you have one)
Use clear CTAs like:
“Need help organizing your week? Try my Notion planner—it’s free today!”
“I just launched a new Canva template pack to help coaches create posts faster. DM me for the link!”
Step 7: Collect Feedback and Improve
Ask early buyers:
- “What did you like most?”
- “What felt confusing or missing?”
- “Would you recommend this to a friend?”
Use their feedback to create:
✅ A new version
✅ A better description
✅ A new product idea based on real needs
Final Thoughts: Create Once, Sell Forever
Digital products allow you to:
✅ Work on your own time
✅ Help more people with less effort
✅ Build scalable income—even with limited hours
You don’t need a fancy brand or a huge audience.
You just need a useful idea, a free tool, and the courage to start.
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